• M: Marketing, 8th Edition

• ISBN: 9781264131181
• Edition: 8th
• Subject: Marketing

M: Marketing, 8th Edition offers a concise overview of core marketing principles, equipping readers with the knowledge to navigate the dynamic marketing landscape. Covering market analysis, consumer behavior, branding, pricing, and promotion, this edition provides a foundation for students and professionals. It emphasizes real-world applications and contemporary examples, enabling effective application of marketing strategies. Expect updated case studies and digital marketing strategies reflecting the latest trends.