• Business in Action: Thriving in the Digital Enterprise, 9th Edition

ISBN: 9780135206270

• Focuses on contemporary business practices in the digital age.
• Covers essential topics like leadership, teamwork, and communication.
• Explores the impact of technology on various business functions.
• Provides real-world examples and case studies.
• Includes updated content on social media and mobile business strategies.
• Designed for introductory business courses.

Prepare for success in today's rapidly evolving business landscape with Business in Action: Thriving in the Digital Enterprise, 9th Edition. This comprehensive textbook provides a solid foundation in core business principles, emphasizing the crucial role of technology and digital strategies. It explores how businesses can leverage technology to improve efficiency, enhance customer experiences, and gain a competitive advantage. With engaging real-world examples and practical exercises, this edition equips you with the knowledge and skills necessary to thrive in the modern business world, from understanding team dynamics to navigating social media marketing.