• Advertising Promotion, And Other Aspects Of Integrated Marketing Communications 9th Edition

Explore the core principles of integrated marketing communications (IMC) with the 9th edition of "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications." This textbook offers a comprehensive overview of advertising, sales promotion, public relations, direct marketing, and digital marketing, emphasizing their integration for cohesive and effective strategies. Real-world examples and case studies illustrate the planning, development, and execution of successful IMC campaigns. Ideal for students and professionals seeking a solid understanding of communicating with target audiences in today's dynamic marketing environment. Includes updated inTypeion on digital marketing, social media, and data analytics.

• Title: Advertising Promotion, And Other Aspects Of Integrated Marketing Communications
• Edition: 9th Edition
• ISBN: 9781111580216
• Type: Textbook
• Language: English
• Subject: Marketing Communications, Advertising, Promotion