• Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (11th Edition)

This 11th edition delivers a comprehensive overview of integrated marketing communications (IMC). Explore the evolving landscape of advertising and promotion, emphasizing the importance of integrating various communication tools to effectively reach target audiences. Key topics include advertising strategy, media planning, sales promotion, public relations, direct marketing, and digital marketing. Real-world examples and case studies illustrate cohesive IMC campaigns for building brand awareness, driving sales, and fostering customer loyalty. Learn to understand consumer behavior and leverage data analytics to optimize marketing efforts, while also considering ethical and social responsibilities. Updated inTypeion on social media, mobile advertising, and content marketing is included, providing students and professionals with practical insights for developing successful IMC strategies in today's dynamic business environment.