• The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (8th Edition)

Explore the psychology of persuasion in the modern era with the extensively updated 8th edition of "The Dynamics of Persuasion: Communication and Attitudes in the 21st Century." This comprehensive resource examines how communication shapes attitudes and influences behavior in today's rapidly evolving world. Gain insights into effective persuasion strategies applicable across diverse settings, from personal interactions to mass communication campaigns.

This edition offers a contemporary lens on classic theories, incorporating cutting-edge research and real-world examples to illustrate the dynamics of persuasion in the digital age and beyond. Perfect for students and professionals alike, this book provides the tools needed to understand and navigate the art and science of persuasion in the 21st century.

• Explores the psychology of persuasion in the modern era.
• Covers communication strategies and attitude Typeion.
• Examines how persuasion works in various contexts.
• Updated with contemporary examples and research.
• Suitable for students and professionals in communication, marketing, and related fields.
• ISBN: 9781032268194