Public Relations: Strategies and Tactics, 12th Edition

• ISBN: 9780137945511

Public Relations: Strategies and Tactics, now in its 12th edition, offers a comprehensive and practical overview of the field. Explore essential strategies and tactics for building strong relationships between organizations and their publics. This edition covers crisis communication, media relations, social media engagement, and ethical considerations.

Gain valuable insights into developing effective PR campaigns, managing reputations, and navigating the evolving communication landscape. Real-world examples and case studies equip students and professionals with the tools for success in public relations. Learn to craft compelling narratives, manage public perception, and achieve organizational goals through strategic public relations initiatives.