Advertising & IMC: Principles and Practice, 11th Edition provides a comprehensive overview of advertising and integrated marketing communications. Explores core principles and practices, focusing on impactful campaigns across platforms. Covers consumer behavior, media planning, creative strategy, digital marketing, and brand management. Examines ethical and social responsibilities. Includes real-world examples and case studies of successful integrated marketing communications. Updated to reflect the latest trends and technologies.

• Title: Advertising & IMC: Principles and Practice
• Edition: 11th Edition
• ISBN: 9780136879428