• Edition: 9th Edition
• Authors: John J. Wild, Kenneth L. Wild
• ISBN: 9780134730127

Explore the world of global commerce with "International Business: The Challenges of Globalization, 9th Edition." By John J. Wild and Kenneth L. Wild, this textbook analyzes forces shaping international business. Gain insights into globalization's complexities, including trade, investment, and finance. Understand cultural, political, and economic environments impacting global operations. Updated case studies and real-world examples illustrate key concepts, preparing you for success. Dive into international strategy, marketing, and human resources. Perfect for students and professionals seeking a thorough understanding of the global business landscape.