• Media and Communication Research Methods 5th Edition

• Title: Media and Communication Research Methods 5th Edition: An Introduction to Qualitative and Quantitative Approaches
• Edition: 5th Edition
• ISBN: 9781544332680
• Language: English

Media and Communication Research Methods, 5th Edition, provides a comprehensive introduction to understanding media and communication research. This edition offers a balanced approach, exploring both qualitative and quantitative methods. Students will gain a solid foundation in research design, data collection, and analysis techniques, including survey research, content analysis, experimental design, interviews, focus groups, and ethnographic studies.

It emphasizes the practical application of these methods within media and communication studies, helping readers develop critical thinking skills to evaluate and conduct research effectively. Ideal for undergraduate and graduate students, this text equips readers with the tools needed to navigate the evolving landscape of media research.