• Business Research Methods, 14th Edition

• ISBN: 9781260733723
• Language: English

Business Research Methods, 14th Edition clearly explains the stages of business research, from problem definition to report writing. This comprehensive textbook covers core concepts and principles, providing practical insights into conducting effective and ethical research. It emphasizes applying research methods to real-world business challenges, equipping readers with skills for today's competitive environment. The text guides students through primary and secondary data collection and data analysis techniques using statistical software.