• Advertising & IMC: Principles and Practice, 11th Edition

• ISBN: 9780134480435
• Language: English

Advertising & IMC: Principles and Practice, 11th Edition, provides a comprehensive overview of integrated marketing communications. It explores key concepts and strategies in advertising, public relations, sales promotion, direct marketing, and digital media. This book equips students and professionals with the knowledge and skills needed to develop effective and integrated marketing campaigns. It emphasizes consumer behavior, market research, and strategic planning for successful advertising and IMC programs. The 11th edition incorporates the latest industry trends and technologies.