• Advertising and Integrated Brand Promotion 8th Edition

• ISBN: 9781337110211
• Edition: 8th

Explore the dynamic world of advertising and integrated brand promotion. This text covers key concepts, strategies, and techniques for success in today's competitive marketing landscape. From traditional methods to digital approaches, gain a thorough understanding of building strong brands and effectively communicating with target audiences. Discover the latest trends, case studies, and real-world examples that illustrate the power of integrated marketing communications. Perfect for students and professionals seeking to master advertising.