• Advertising Account Planning: New Strategies in the Digital Landscape

Explore the evolving role of account planning in modern advertising. "Advertising Account Planning: New Strategies in the Digital Landscape" delves into leveraging digital tools for deeper consumer insights and effective strategies. This book offers practical guidance on adapting traditional methods to the digital landscape, emphasizing data-driven decisions and creative innovation. A valuable resource for advertising professionals enhancing their account planning skills in the face of technological advancements and changing consumer expectations.

• GTIN: 9781538114063
• Language: English
• ISBN-13: 978-1538114063