• A Preface to Marketing Management 15th Edition

• ISBN: 9781260151619
• Edition: 15th
• Language: English

Description:

A Preface to Marketing Management, 15th Edition, offers a concise overview of core marketing concepts, preparing students for in-depth study. It covers fundamental principles in an accessible manner, highlighting key trends and challenges. Updated examples and cases reflect current industry practices, making it a valuable resource for introductory marketing courses.