The Tipping Point by Malcolm Gladwell

• GTIN: 9780316041843
• Publisher: Little, Brown and Company
• Format: Multiple Formats Available

Malcolm Gladwell's The Tipping Point explores how social trends spread like epidemics, focusing on the moment an idea crosses a threshold and spreads rapidly. He identifies three key rules: the Law of the Few (connectors, mavens, and salesmen), the Stickiness Factor (making messages memorable), and the Power of Context (environmental influence). Through case studies like the rise of Hush Puppies and the drop in New York City crime, Gladwell illustrates these principles. This book offers a framework for initiating change and is ideal for business leaders, marketers, and anyone interested in understanding how ideas become contagious and how small actions can lead to significant social change.