• The Political Mind

• Author: George Lakoff
• ISBN: 9780670019274
• Publisher: Viking
• Publication Date: 2008
• Language: English
• Pages: Approximately 320
• Genre: Political Science, Cognitive Science, Psychology

In "The Political Mind," George Lakoff explores the cognitive science behind political thinking. He argues that unconscious frames and metaphors, rather than pure reason, shape our political views. Lakoff explains how conservatives strategically use framing to influence voters and urges liberals to understand these mechanisms to effectively communicate their values and foster a more progressive political landscape. This book reveals the hidden mental processes behind our political decisions.