• Title: The Hidden Persuaders
• GTIN: 9780978843106
• Language: English
• Format: Paperback

Vance Packard's "The Hidden Persuaders" (1957) explores the world of subliminal advertising and its impact on consumer behavior. The book reveals how advertisers use psychological research to influence choices by tapping into subconscious desires and motivations, shaping preferences for products and political candidates. It examines the manipulation of public opinion through hidden messages and appeals to emotions, raising concerns about the ethics and potential dangers of these persuasive tactics. "The Hidden Persuaders" remains a relevant critique of advertising's power and influence, prompting readers to question the motivations behind marketing messages and encouraging a more discerning approach to consumerism.