• Hooked: How to Build Habit-Forming Products

Learn how to create habit-forming products with "Hooked" by Nir Eyal. This book introduces the "Hook Model," a four-step process leveraging triggers, actions, variable rewards, and investment to increase user engagement. Drawing on behavioral psychology, technology, and design, it provides actionable guidance for product managers, designers, marketers, and startup founders. Discover how to connect your product to users' daily routines and motivations, building features that users love and can't put down.

• Author: Nir Eyal with Ryan Hoover
• Format: Paperback
• Publisher: Portfolio Penguin
• Publication Date: November 4, 2014
• Pages: 256
• Genre: Business, Marketing, Product Design, User Experience
• Dimensions: 6 x 0.8 x 9 inches