Essentials of Health Care Marketing provides a foundational understanding of marketing principles tailored for the healthcare industry. It covers market analysis, consumer behavior, marketing strategy development, and effective communication techniques. The book emphasizes the unique challenges and ethical considerations in healthcare marketing, offering insights into reaching patients, building trust, and promoting healthcare services responsibly. Expect coverage of branding, advertising, public relations, and digital marketing strategies. This book equips healthcare professionals and students with the essential marketing knowledge and skills needed to succeed in a competitive healthcare landscape, focusing on patient-centric approaches and ethical practices.

• GTIN: 9780763783501
• Language: English