Escaping the Build Trap: How Effective Product Management Creates Real Value Identify the right ideas: Focus on solving real customer problems and aligning with business goals. Validate ideas: Conduct thorough research, gather feedback, and test assumptions to ensure viability. Prioritize ideas: Use data and insights to determine which ideas have the highest potential impact. Build the right product: Develop a clear product vision, roadmap, and specifications that meet customer needs. * Measure and iterate: Track key metrics, gather user feedback, and make data-driven adjustments to improve the product.