Don’t Make It Weird: An Entrepreneur’s Guide to Being Human on the Internet Unleash your authenticity: Embrace your unique voice and share your genuine experiences to connect with your audience. Craft compelling stories: Use storytelling to engage readers, build relationships, and showcase your brand's values. Foster meaningful connections: Engage with your followers, respond to comments, and create a sense of community. Showcase your expertise: Share valuable insights, tips, and resources to establish yourself as a thought leader. Embrace vulnerability: Don't shy away from sharing your struggles and failures. It humanizes your brand and builds trust. Avoid jargon and buzzwords: Use clear and relatable language that resonates with your target audience. Be consistent and authentic: Maintain a consistent brand voice and message across all platforms. Measure your impact: Track your engagement metrics to understand what resonates with your audience and make adjustments as needed.