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In "Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change," George Marshall explores the psychological barriers to confronting climate change. He argues that our brains prioritize immediate threats and social cues over distant issues, leading to denial and inaction. The book examines cognitive biases, cultural narratives, and political ideologies that contribute to this disconnect. Through compelling stories and research, Marshall offers insights into overcoming these barriers through communication, shared values, and collective action.
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